Tech Services

With the rise in wearable technology and expected growth in glasses that'll act like computers, the tracking of eye movements is the next logical step for researchers and software developers to learn more about consumer behavior when viewing media and other forms of communication. That's where the Tobii Glasses 2 will come in with a "first of it's kind wearable eye tracker" for research and the development of consumer applications. Manufactured by Tobii Technology, a Swedish company recognized as a global leader in eye tracking and gaze interaction, the Tobii Glasses 2 package offers a wireless video stream of exactly what a person is looking at, which can viewed on a Windows 8 tablet or Windows 7 or 8 computer. The 1080p wide-angle scene camera and four eye cameras give the wearer complete freedom of view, along with what the company calls "true view" to participants, as well as a peripheral view for activities such as driving. The company expects the e...

The fitness band craze is heating up and even children will be able to join the bandwagon. Leapfrog, known as a leader in educational entertainment for children, is rolling out the LeapBand, their first wearable activity tracker for young techies. This device will encourage playful activities with 50 different challenges to earn points to unlock additional games and earn virtual toys. The LeapBand comes with eight virtual customizable pets that include a cat, dog, dragon and a monkey, that can have their own color and name. As the child becomes more active, LeapFrog's Learning Team is hoping they will develop habits for physical exercise and healthy lifestyle. "We understand that helping a child reach their potential not only includes making sure they are versed on the ABCs and 123s but they are encouraged through play to establish healthy habits and get the exercise they need every day," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "LeapBa...

#185236640 / gettyimages.com The checkout experience is going to change for shoppers and retailers in the near future. Coupons have already gone digital and Coupons.com, a digital promotions platform that connects brands and retailers with customers, is taking another step to make this trend even more enticing with their Retailer iQ platform. which is a targeting and analytics interface for grocery, drug and mass merchandisers. By using digital receipts, which are available as an option at more and more checkout counters, retailers hope to engage consumers and learn more about their shopping behavior. Then we'll start to see personalized recommendations for products, discounts, integrated shopping lists and other digital media experiences. Walgreens, which is listed as the largest drug retailing chain in the United States, is already on board and began rolling out Retailer iQ earlier this year to more than 8,000 stores. With more than 100 million Balance Rewards members, they no...